WE BUILD INSPIRATION
Initiative #1 - Rebranding
Lead rebranding initiatives, which produced distinct visual identity and messaging. The former design was not readable in smaller formats and the highest resolution was too low for large scale printing. Upon completing the logo and style guide, we also presented rebranded designs for company vehicles, signage, collateral materials, and more.
Initiative #2 - Development of Market Segments
Directed development and marketing initiatives for market segments (Class-A offices, Multifamiily, Municipal), including proposal and RFQ templates and a multi-organization RFQ processes. Created outbound collateral as part of market/sales development activities
Initiative #3 - Media Buys and PR
Developed media relation strategies, seeking high level placements in print, broadcast and online media. Curated pitches, created advertising campaigns, messaging, and executed Austin Business Journal media buys.
Editorial Placements Include:
Initiative #4 - Media & Content Planning for Social Media
Developed multiple strategies, storylines and a media library of photography and video that showcases current work, values, and promotes strategic partnerships and clients. We took consistent headshots for all of the staff and scheduled architectural photography for each property as it was completed. This included working with company staff who executed the content, making sure they understood social media posting best practices.
Initiative #5 - Events & Media
Worked with the client for best placement in industry events such as golf tournaments, executive round table events, speaking and teaching events.