My team and I created and maintained this original survey campaign in 2015 for Rodman & Associates, a company that helps corporations develop giving strategies and nonprofit partnerships. At its inception, the campaign was created to generate awareness about corporate giving and leads for the company. We forged partnerships with media outlets, several chambers of commerce and Austin Gives to distribute the survey.
In 2020, the founder of Rodman & Associates retired and closed the business, and the survey was purchased by several nonprofit agencies in Central Texas (including I Live Here I Give Here and Recognize Good). My team was retained, again, to help rebrand and continue the intiative.
Initiative #1 - Branding
Created logo and brand standards that looked and felt organic to the brand and the new partnership. Presented concepts to the executive board that consisted of heads of multiple organizations (both for profit and nonprofit).
Initiative #2 - Web Development
Worked with executive stakeholders to develop the message, tone, and imagery, then completed the newly branded website.
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Initiative #3 - Development of Survey, Distribution Strategies
Worked with non-profit leaders, chambers of commerce, the media, and local businesses to curate a list of questions that would offer continuity to the body of data we were collecting and give interest to news media outlets for pick up.
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Identified and leveraged partners to help in survey distribution and solidified key media partnerships. We created a media kit, including images, copy, and links to the website customized to each of our 20 partners to make it easier for them to help get the word out.
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Initiative #4 - Survey Design, Messaging
Once the survey results came in, key highlighting key facts of interest to partners and media. From this messaging strategies were employed throughout the layout design as well as through PR teasers.
Initiative #4 - Media Coverage
Developed media relation strategies, seeking high level placements in print, broadcast and online media. Curated pitches, created advertising campaigns, and messaging.
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Editorial Placements Include: